In a recent political snafu, the mayor of East Haven, CT made a very unpopular and controversial remark to a local member of the press regarding the Hispanic community and tacos.
Here is the remark:
Now let’s roll the clock back 10 years. I was contracted by a local agency to produce a political TV ad for; you guessed it, one Mayor Maturo of East Haven, Connecticut.
It was the height of election season and I had been churning out political ads with a frantic fervor. Then I met with Mayor Maturo. With nothing more than some grainy b-roll and a VHS copy of a speech he made, we were able to produce the following:
Despite the lackluster production quality, the TV ad was very successful, primarily due to an editorial decision letting Mayor Maturo’s impassioned words carry the emotion and spirit of the piece.
It is ironic how “speech”, which is a politician’s key to victory can so quickly become his own Achilles’ heel. These two clips show more than anything, how multi-media can be used to sway, alter and even create opinion.
Mayor Maturo’s extensive experience in the political arena surely should have prepared him better for this interview, and because of the pervasive arm of the media it is virtually impractical to disguise or conceal any shortcomings. Multi-media, like it’s predecessor, the pen, is without a doubt mightier than the sword.
Next up for The Emmy Winning Blog, remember that poll I conducted a few months ago on The Emmy Winning Facebook Page? No? That’s okay. I’ll be going over the results anyway, and maybe even posting another poll. Who Knows?
Hey, don’t forget to subscribe over on your right hand side and also be sure to “like” The Emmy Winning Facebook page.
Thanks for visiting.